期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：In these times of economic crisis,the advertising market goes through a difficult period,as companies reduce marketing budgets drastically trying to reduce their costs. For some companies,mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising,offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT analysis of the mobile marketing medium and it proposes ways to develop wide-scale mobile marketing,given that,at the present,promoting this environment is viewed with skepticism both by companies and consumers at the same time.
