期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：2
语种：English
出版社：Ovidius University Press
摘要：In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces,all companies are concerned with buying behaviors changing. On the other hand,business environments realize that surviving over the crisis period depends on maintaining relations with customers and partners. The business world had registered deep changes lately,so that managers and entrepreneurs have had to make hard efforts for a permanent adjustment to the market,to be able to face sudden changes in customers’ behavior,in the clients’ and suppliers’ attitude,the reaction speed making the difference between winners and losers. As the granted budgets are less and less creativity can lead to a significant increase of market qu.
关键词：crisis;crisis marketing;planning;cause related marketing
