期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：2
语种：English
出版社：Ovidius University Press
摘要：Entertainment is playing an important part in modern society,and is becoming increasingly important as tourism motivation.Bearing this in mind it is only natural to be taken into consideration when establishing the promotional strategy for tourism enterprises. This paper aims at demonstrating the importance of the entertainment services for the Romanian seaside tourism activity,by presenting part of the results obtained from a marketing research oriented on finding tourists’ opinion regarding tourism services provided on the Romanian seaside. The results of this research come to emphasize the necessity to give proper place to entertainment when establishing the promotional strategy of tourism enterprises.
