期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：2
语种：English
出版社：Ovidius University Press
摘要：Pressure from the competition existent on the market,as well as the current conjuncture,determine organizations to use and respect merchandising techniques in order to ensure a successful image. Merchandising is a notion which refers both to adapting the prior and post sales services system to the customer’s needs and to presenting the products in an attractive way and launching them on the market when demand is at its peak. The purpose of this marketing research is that of gathering sufficient information on the subject to be analyzed,to quantify and interpret the results and to highlight the role of merchandising in retail organizations.
