期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：The management of innovation since the early 90s is more and more present in the business discourse,whatever the field of activity. However,the academic literature is often limited to technological innovations carried out in the industry and leaves the service sector which is a major source of innovative capacity. By nature,services are very heterogeneous and therefore they can’t be study as a whole ensemble. The present research focuses on the case of retail banking because,despite the growing appetite of banks for innovation,the academic literature in strategic management pays little attention to this sector [1]. This paper aims to review different typologies of innovation and their application to the retail banking sector,thus leading to a clarification of the concept and its implications for these companies. It also tries to capture the specificities of innovation in the banking sector and discuss future avenues of research.
