期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：Public and consumers receive products’ and services’ information and migrate,in the current period,from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid adoption of new technologies affect - and even transforming - production,distribution and consumption,but to optimize the online channel,should act objectively,not subjectively,and decisions must be based on key performance indicators. In the process of adapting to these changes in the market,marketers now have the opportunity to reach an entirely different audience via online tools and the mobile. This evidence-based approach,facilitated by web analysis helps organizations to focus their efforts and success with new versions of tenders.
