期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：The Customer Relationship- Marketing supposes the adaptation of the marketing mix from the customers’ and the market’s perspective. Thus,the 4 P (product,price,place,promotion) must become 4 D (desired by consumers,distinctive from the competition,deliverable by the company,durable over time) respectively 4C (the buyer with his requirements and desires,the cost paid by the buyer,the convenience of the acquisition, the communication with the customers. The CR-Marketing strategy comprises the customer acquisition strategy,the customer engagement strategy,the customer recovery strategy, the competitive advantage strategies.
