期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：Romania,as in all countries of the world,can not overcome the financial crisis without business growth,without finding opportunities for economic development and attracting investment into the country without. Successful managers find ways to overcome situations of uncertainty. The strategies adopted are based on a series of simplistic reasoning such as analogy,taking into account the ideas of experts,rigorous debate and experimentation. Business leaders today must deal with an avalanche of ambiguity,it must decide on the future of the company. In this paper,I propose to develop marketing strategy called “blue ocean” as an opportunity to transform challenges into opportunities of economic crisis.
