期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：The loyalty card represents an excellent communication method for the improvement of the clients’ loyalisation because it permits the immediate answer by making possible the accomadation of the offer to each customer. These types of cards are efficient from the viewpoint of both the measurable and the estimated present effects and for the relatively reduced costs together with a short time for application. The cards may be a long term solution and an instrument of marketing at the disposition of the producers or companies that wish an efficient way to stimulate the increase in sales.
