期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：Quality is considered to be the key of competitiveness in the European Union space. The European economy confronts in this period,with a business environment entirely new,as a result of globalization and of technological progresses on the background of a profound economic crisis. The main objective of all the actors on the European economic market has to be represented by the competitiveness development,as an essential way to improve the standards concerning the life quality,in the conditions of functioning on the markets opened to the international competition. Proceeding in this way,the society will promote the economic growth,will create new jobs,will develop the social cohesion and will protect the ambient environment. Communication represents the way in which the new vision of European quality will contribute to the development of Europe’s competitiveness,as well as the roles of different partners involved in the accomplishment of this goal.
