期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：1
语种：English
出版社：Ovidius University Press
摘要：For the catering services,the economic efficiency includes the consumers’ satisfaction and the guarantee of the hygiene of products. The integration into the EU imposes obligations on all service providers that are related to human nutrition. In this context,McDonald’s promotes four basic principles of business philosophy: Quality,Service,Cleanliness and Value. These principles are valid in every restaurant in the world. The focus on the customer,the employee value,material management and the permanent improvement are the most important quality objectives that McDonald’s is trying to achieve. Although it seems to be a large corporation,McDonald’s is actually a system comprised of a lot of small units and of individual franchisees,the McDonald’s entrepreneurs. McDonald’s is a leader in this business,as it is both a global and local service company,as well as a franchising company. The company’s business strategy is focused on opening new restaurants,maximizing profits and sales volume.
