期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2009
卷号：9
期号：2
语种：English
出版社：Ovidius University Press
摘要：Advertising has always been an area of disagreement among economists,marketers,sociologists,and the public. This is little empirical evidence to support the various arguments that advertising has positive or negative economic and social effects. It has been claimed that advertising affects a consumer’s load of information or the new product development process,increases the distribution costs of goods,alters the market structure,affects consumer prices or business cycles,and has a negative impact on the mass media. Part of the controversy can be traced to the underlying views of what constitutes relevant information to be given to consumers and to the acceptance of a policy of product differentiation. Of course,assessing the economic effects of advertising is difficult,and the complex issues involved are far from being resolved. This article discusses the effects of advertising on the economy. Figure 1 outlines some possible negative and positive effects of advertising.
