期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：For understanding insurance services‘ consumer behavior,it is necessary to study the influence of different endogenous and exogenous factors on the insurance services‘ consumer behavior. The researchers must analyze the decision-making processes from those that precede the purchase of insurance to the final experience of using it and the various factors that influence the processes and the insurance services‘ consumer. The paper aims to present some methodological aspects related to the qualitative study of the influence of endogenous and exogenous factors on the insurance consumer behavior. This work was supported by CNCSIS – UEFISCSU,project number 915 / 2009 PNII – IDEI 1773/2008.
