期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：In the market place,the consumer behavior has always been an attractive area for the purpose of better defining the marketing strategies and alternative options for companies. In addition,the decision-making process has been a starting point for understanding the consumer behavior and identifying the positioning and segmentation variables for the company. In the context of the contemporary international economic crisis,many changes affect the consumers. We assist to new rules in the daily consumer behavior as well as raw tendencies in the purchasing decision process. Therefore,the purpose of this paper is to reveal the features of the Romanian consumer and purchasing decision in the context of the contemporary international economic crisis.The main objectives of the paper are: the factors that influence the purchasing decision for a typical consumer;purchasing decision before and after the international crisis for the Romanian consumer;the impact of the consumer decision on the market place.
