期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：An increasingly confirmed theory in recent decades claims that a product is purchased for what it represents for the customer,and not for what it is itself (subjective utility theory),the product is purchased for the service they provide,for the safety,for the comfort,for fashion,for what it gives to its user. Life insurance is a way of financial protection,safeguard and preserve the family property. It is part of a family financial plan,along with other real estate investments,shares,bank deposits,insurance is a guarantee fund related to the availability of needed cash in case of unexpected situations,without being affected the other saving forms,usually with preestablished terms.
