期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：Value is commonly associated with utility preferences that are located at the individual level. When looking at economic behavior,the focus is on individuals and the rest can be studied by looking at groups and social relations. From this point of view,the concept of value starts making more sense because it incorporates the question of why people value things. A person’s preferences are based on his view of the world and beliefs about how best to act. Nobody creates these views by himself. Coming to grips with the field of cultural production,David Throsby hypothesizes that “the economic is individual, the cultural is collective.” The purpose of this paper is to contribute to understand the differences between of the Homo economicus and Homo culturalis behavior by considering the role of the economic and cultural values,cultural diversity,impact of international integration on local cultural dynamics and cultural identities.
