期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：The economic crisis has caused significant changes in socio-economic entities strategies. In conclusion,firms were obliged to develop strategies for crisis as a result of their focus on customer,without understanding the customer as an employee. Moreover,strategic changes are not the result of company development,but as a direct effect of economic context. Otherwise,firms do not reflect the strategic communication behavior of their employees. Therefore,such a strategy may not be viable and even less in the crisis.
