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  • 标题:The Effects of the Global Crisis on Services
  • 本地全文:下载
  • 作者:Căruntu Andreea Laura
  • 期刊名称:Ovidius University Annals: Economic Sciences Series
  • 电子版ISSN:2393-3127
  • 出版年度:2011
  • 卷号:11
  • 期号:2
  • 语种:English
  • 出版社:Ovidius University Press
  • 摘要:Challanges appear day by day and selling more services than products has become an exciting challenge. In the last years the number of services sold has overcomed the number of products sold. The purpose of this paper is to show how the world crisis has effected confidence in services in the European Union. Services are a part of our lives and due to their intangibility the decision of buying them becomes even more important because we can fail in choosing a service that does not accomplish what we need from it. After reading this we shall see that in services it is very important the relationship created between the company and the client.Unfortunately,the financial crisis has had a serious impact on the sale of services.
  • 关键词:services;crisis;marketing;confidence
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