期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：In the actual context,marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to investigate the content and the different corelations of consumer habits regarding dental hygiene. The results are intended to be used in developing new promotional campaigns build on motivational techniques for dental offices.
关键词：dental hygiene;consumers habits;dental care marketing
