期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2009
卷号：9
期号：1
语种：English
出版社：Ovidius University Press
摘要：Our paper aims to offer a solution for the choice of the reference of an assortment in the case of a retailer. The first part of the paper analyzes a few aspects regarding competition and segmentation intending to highlighten the conditions imposed to a retailer when trying to set up an optimum assortment.The reference selection becomes a difficult decision to make. The method of selection which we put forward in our paper is based on the use of brand typology. According to this typology,every brand can be found in one of the following categories: national brands;leader brands;“first price” brand;private label;own brand. The results and conclusions of the research distinguishes the fact that the assortment is the main component of the administration of a sales point,being the one which calls for the organization of the stand/sales display,price administration,stock administration and the administration of promotional campaigns.
