期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2009
卷号：9
期号：1
语种：English
出版社：Ovidius University Press
摘要：The great majority of consumers,especially the Romanian ones,purchase products and services,firstly,depending on their prices. If the price of a product/service is not acceptable from the point of view of their buying capacity,they think that the respective product/service is improper for satisfying their necessities,regardless of its quality. Given the fact that quality does not come free,but it costs,we must specify that the true satisfaction of the consumers be only provided by the best possible quality/price ratio. In other words,in order for a product/service to satisfy the consumers’ requirements,it is not enough to have a good quality,but also its price should correspond to its quality.
