期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2015
卷号：15
期号：1
语种：English
出版社：Ovidius University Press
摘要：The current state of humanity is the result of our behaviour and interests, and in this context, marketing draws attention to the change of consumers and producers mentality and behaviour, in order to assure sustainable development. It is obvious that, currently, the consumer shows a high requirement in terms of choice and consumption of products/services and becomes more responsible to the consequences that its consumer behaviour can have on the future of humanity. Sustainable development admits that human activities are dependent on the natural environment and tries to outline a conceptual-theoretical and legal-operational stable framework for decisions making which concerns the human-environment report, whether it is about the environment that surrounds us, or the economic or socia environment. Our study aims to capture the points of convergence of studying consumer’s behaviuor with the principles of sustainable development, in order to allow the understanding and anticipating of both the trends in the evolution of production and consumption, and the marketing practices adopted by companies and expected by the consumers.
