期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2015
卷号：15
期号：1
语种：English
出版社：Ovidius University Press
摘要：Bancassurance is an integrated service, oriented to the client that follows by the distribution of insurance and banking products to exploit a still less capitalized potential of the Romanian market. The mechanism of this type of product is relatively simple. By bank, namely by its subsidiary stuff, the products of the insurance company are delivered to bank’s clients. The more and more important role of bancassurance is also underlined by the fact that over 50% of premium incomes made by life insurer from Western Europe provide from bancassurance sector. In this context, the purpose of this study is to show if there is a winning formula in bancassurance, starting from the construction of the types of products whose success is apparently based on simplicity and a higher degree of sophistication in construction.
