期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2015
卷号：15
期号：2
语种：English
出版社：Ovidius University Press
摘要：In Romania, the cafes market has experienced lately a significant growth, the competition becoming very strong. Starbucks is a great company known worldwide, it is the biggest chain of coffee shops in the world, being a world leader in coffee roasting and retailing. This paper aims to study the quality strategies used by Starbucks over the time, strategies that have made the company to become the market leader and being appreciated by millions of consumers worldwide.
