期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2015
卷号：15
期号：2
语种：English
出版社：Ovidius University Press
摘要：A CRM system very good implemented and used within a company will lead to increased sales, improved quality of sales process, productivity increase and successful achieving of the developed projects in companies, providing visibility into all the activities of the organisation. However, there is a CRM view that is strictly focused on information technology. This new perspective gives us the tools for a real overview of customers, tools that can be used to facilitate sales success and to improve customer relationships.
