期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2014
卷号：14
期号：2
语种：English
出版社：Ovidius University Press
摘要：Competition in the pharmaceutical industry assures maximum efficiency regarding the use of a company’s capital in comparison to other competitors that have the same sphere of activity. Creating and maintaining a competitive advantage in the pharmaceutical market is achieved through measures,specific methods that are used by companies in the pharmaceutical industry like planning and production strategies,an efficient use of raw materials,innovative research and development activities and through specializing the work force,thus determining a higher efficiency for the players in this field and an increased efficiency obtained by the competing companies. The new competitive advantage concept is based primary on active,selective policies that are directed to achieve certain targets in the pharmaceutical markets competitiveness,which is focused on four pillars: the company,the competition,the favourable national environment and the adequate economic policies that are oriented and applied to the drug producing companies,the state institutions and the European Union organisations.
关键词：Competitive advantage;innovative and generic drugs;research pharmaceutical industry.
