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文章基本信息

  • 标题:Theoretical Debates about Corporate Social Responsibility
  • 本地全文:下载
  • 作者:Maha Liviu-George ; Herţug Iulian
  • 期刊名称:Ovidius University Annals: Economic Sciences Series
  • 电子版ISSN:2393-3127
  • 出版年度:2014
  • 卷号:14
  • 期号:2
  • 语种:English
  • 出版社:Ovidius University Press
  • 摘要:This paper explores the concept of Corporate Social Responsibility and presents the theoretical debates about it. On the one hand,there are numerous opinions claiming that the only real responsibility the companies have is combining different production factors for developing economical activities in order to gain and sustain profit while complying with the game’s rules. On the other hand,a totally different approach is based on the idea that the existence of a decision making structure and of a value set and responsibilities as a base in decision making are important arguments in giving moral responsibilities to companies. Beyond the controversy created by its use,important are the effects that such strategies have,not only on the organization activity,but on society,too.
  • 关键词:corporation;society;responsibility;marketing;business strategy.
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