期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2014
卷号：14
期号：2
语种：English
出版社：Ovidius University Press
摘要：The study of consumers and employees' behaviour remains a corner stone to successful marketing and management strategies. By studying and understanding both concepts we can analyze the effect that the service company employees' behaviour has on customer perceptions and the relationship in influencing each other's choices. The study proposes to analyze new formulas for attractingand retaining customers and employees,focusing on cost-efectiveness analysis and the reaction of both categories to new marketing stimuli. This analysis will provide the Human Resources Managers with new knowledge and a different approach used also by the marketing specialist. This paper therefore aimed at studying the relative importance of long-term strategies in an effort to attract and retain loyal customers and workers building and growing a sustainable business.
