期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2014
卷号：14
期号：2
语种：English
出版社：Ovidius University Press
摘要：The paper presents a review of innovative strategies developed by the cosmetic industry in the past ten years in order to address the microtrend of Sun-Haters,a niche segment of the population,with the power to influence the widespread behaviour. Starting from the definition of the SunHaters and the medical implications of the trend,the paper discusses the emergence of the trend and several strategies for the cosmetic industry,implemented to take advantage of this trend.
