期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2014
卷号：14
期号：2
语种：English
出版社：Ovidius University Press
摘要：The Balanced Scorecard method has become one of the most used methods in the measurement of performance by the management of companies. As we have noticed,the economic environment continues to have changes in the demand and supply so it is necessary for companies to know exactly what happens with their financial figures and with everything related to what provides value to customers,here we include the processes and the stakeholders. The aim of the paper is to introduce the method to the reader and to help him decide if he could use such a method in the future. Managers have the tendency to believe that only the sale of goods and services can lead to the performance of a company,but a company that want to compete on the long term must be able to take into consideration all the other aspects mentioned by the balanced scorecard.
