期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：2
语种：English
出版社：Ovidius University Press
摘要：The need for a strong brand in the online environment should be among the first steps to take into consideration while you want to grow a business. For a brand,one of the most important missions,especially in the online strategies is to define an identity,a "voice",that is easily recognizable. This identity must be the basis that you are using on all social networks and on all the strategies.
