期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：2
语种：English
出版社：Ovidius University Press
摘要：From a managerial perspective,communication is regarded as a process of understanding among people by means of information exchange. According to the principle “quality starts with the manager”,his role becomes crucial,one of the main traits of the manager’s behaviour being the ability to communicate effectively.Important in any aspect of quality management,communication plays an essential role in developing business projects. As a component of public relations,although less spectacular than marketing communication,quality management communication is an exciting activity,extremely useful in projects management.This paper aims to demonstrate the economic role and the benefits of using communication as a tool of quality management programs for improving the quality of organizational activity.
