期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：Innovation is a means to success for the beer companies in the years to come. Even during the recent economic crisis it is noticeable an increase of profitability by leveraging the impact of the innovation.
