期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market share being the social networks the security issue must be analysed as well. Therefore,social commerce is the cornerstone of the new economy and social networks are the main medium through which it makes its presence felt. As regards advantages of social trade,they can be analyzed from three points of view: the company,the consumer and the society.
