期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：In a marketing approach,the first objective of the logistic system is to assure a high level of logistical services,in such a way as to increase the customers’ satisfaction. Producers are concerned to assure more and more logistic utilities,on a smaller cost,and the clients want to obtain the products on the quantity,quality,the moment of time and the place when they need. From the producers’ point of view,the logistic system involves the following elements: purchasing activities,activities of manufacturing support,physical distribution. For the economic organization,an efficient logistic system means a good correlation between all these components and a good integration with its environment,strong relationships with suppliers and customers’ logistic operations and must be integrated and correlated on value chain. One of the most important activities that can increase the competitively and contribute to a strong differentiation of the organization’s supply is providing a high level of customer service.
