期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：2
语种：English
出版社：Ovidius University Press
摘要：In the past three years,the concept of customer relationship management (CRM) is the focus of worldwide business. If not long ago customer relationship management was not considered a priority within companies,organizations today's performance puts customers at the center of all activities and rethinks their marketing and sales strategies,depending on their needs and desires. In this context,manufacturers of software for business have focused the attention on the development of specialized application programs dedicated to strategies for customer relationship management.
