期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2017
卷号：17
期号：1
语种：English
出版社：Ovidius University Press
摘要：One of the main features of globalization is the emergence of the Internet,the latter came to be a cornerstone of the information society by means simplifying its ways of transmitting information and collaboration. New marketing as part of a new virtual world is present 24 hours from 24 hours and is very unique. The purpose of this paper is to highlight the role and importance of the website in a process of generating the virtual identity of the company. The advent of online marketing does not substantially change the management system of marketing,but marketing experts offer a new effective tool that can easily reach a large number of new customers. Thus,experts in marketing strategies must adapt to new technologies and media while marketing essentially unchanged.
