期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2017
卷号：17
期号：1
语种：English
出版社：Ovidius University Press
摘要：A health system that is,in its turn,healthfully conceived,implemented and managed,and that is mainly focused on preventing themedical conditions that may alter the population’s health,can have a major contribution to reducing the costs involved in treating and curing various diseases. In order to achieve this,the health decision makers need to initiate and conduct information campaigns for the population,on the subject ofknowing and applying the most suitable illness prevention methods. In this paper,we aim to present briefly a few of the marketing tools through which the responsible health actors can communicate to various audiences about the advantages of illness prevention through vaccination campaigns.
