期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2017
卷号：17
期号：1
语种：English
出版社：Ovidius University Press
摘要：Rural tourism is one of the most promising tourism sectors for Romania's on medium and longterm development. Within this type of tourism,tourists enjoy relaxation and enjoy the simple life,with natural food,time spent together with family,excursions and interesting activities. Racoş village has a high touristic potential,but the degree of its valorization does not amount to its true value,requiring better promotion. In this paper,using a marketing research,it was highlighted how Racoş village is seen by the tourists and how they perceive the promoting activity of this area and the other Romanian rural areas in general.
关键词：rural tourism;promotion;touristic destination;marketing research
