期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2017
卷号：17
期号：1
语种：English
出版社：Ovidius University Press
摘要：Through this work,we intend to emphasize marketing as that function of the organization that identifies customer needs and desires,determines which markets are best served and designs adequate products,services and programs to serve these markets. It is not only a special function,but more - a philosophy that guides the entire organization. The aim of marketing is to satisfy customers in a profitable manner,by establishing advantageous links with them. Many believe that marketing is synonymous with advertising or selling. They are wrong and because of this aspect we decided to tackle this issue trying to prove that in reality,marketing activity refers not so much to sell,but rather to the knowledge of what must be produced. Submission on the market is the result of knowing the consumer needs and of finding those solutions that through value,quality and superior service delight customers. Neither advertising,nor sale cannot compensate for a possible customer dissatisfaction.
