出版社：National Technical University of Ukraine «Kyiv Polytechnical Institute»
摘要：The article discusses the expediency and topicality using of marketing tools,according to the special innovative nature of R&D products. These factors are based on the characteristics of R&D products as special innovative goods;R&D products as catalyst of changes in the market environment and allocation of some features of commercialization R&D products. Allocation of these factors is directed on creation logic and reasonable methodological basis of marketing of R&D products and commercialization of innovations. After analyzing these factors,was allocated key aspects expediency of marketing maintenance of commercialization R&D products. After definition factors of expediency marketing maintenance of commercialization R&D products,were given the relevant marketing activities which can be used in innovative activity. The specific innovative nature of R&D products contributes to a particular task in the process of marketing maintenance of commercialization R&D products:definition some directions of scientific and technical activity;choice potential market and target segments;choice of the best forms and methods of commercialization innovations and formation of the package technology and its adaptation to needs of certain consumers.
其他摘要：В статті розглянуто доцільність та актуальність використання маркетингового інструментарію відповідно до особливої інноваційної природи науково-технічної продукції. В статье рассмотрена актуальность и целесообразность использования маркетингового инструм
