期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2018
卷号：18
期号：1
语种：English
出版社：Ovidius University Press
摘要：Performance management can no longer be the only option for organizations in competitive or changing contexts. When customers have a choice,organizations must do their best to become better,closer to the target audience. The specialized studies,whether nationally or at European level,reveal that the climate of organizational communication is particularly significant. It is closely related to the top management style and not the type of organization. So,an intelligent managerial approach means concrete analysis,the investigation of reality,both by making a coherent picture of the organization and by the detailed knowledge of the external atmosphere . Through this paper we intend to emphasize that as change is a law of life,so change management becomes a law of organizational management. The change needs to be properly managed,and communication is one of the key elements in this process and one of the most important levers to success.
