期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2018
卷号：18
期号：1
语种：English
出版社：Ovidius University Press
摘要：In a relatively short period of time,aviation has experienced a spectacular evolution.v Aircraft capacity has increased rapidly both for freight and passengers,the number of flights has exploded and the territory served has practically covered the whole land. However,companies in the air transport market face difficulties and challenges. Lufthansa Cargo,Germany's largest freight operator,has maintained its aircraft capacities at a stable level so it follows a successful route. This paper analyzes the market strategies used by Lufthansa in the air transport market in order to remain on the market and to be effective.
