期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：The extension of businesses presence in the online environment permanently determines the identification of new ways to make them more dynamic,to increase their efficiency by attracting public and potential acquisitions. One of these methods is the affiliate marketing which is a practice in which the merchant (business owner) rewards one or more affiliates (partners) for each visitor or customer brought by his or their marketing efforts. Basically,through affiliate marketing there are promoted a company's products and,instead,is earned a commission if the sale is made. It works similar to real-world business based on commission,in terms of a win-win transaction.
