出版社：National Technical University of Ukraine «Kyiv Polytechnical Institute»
摘要：It was offered the technique of integration process of commercialization R&D products and marketing innovative activity. R&D products are a special and specific type of an innovative product,therefore the main theoretical and methodological foundations of innovative marketing can be transformed into a system of marketing R&D. There is a need to adjust the traditional marketing tools into features of R&D products as an innovation as specific goods. The combination of the main stages of marketing activity,models of commercialization and transfer R&D products and marketing approach to innovative activity have become a basis of marketing maintenance of innovative activity. Using the traditional scheme of marketing activity is required for the systematic use of marketing tools,saving his relationship and the logical sequence of steps. Innovative features of the R&D products make certain modifications to the existing marketing tools,and change its strategic priorities. It should be noted the existence logical analysis of scheme:the first steps have accurate information and analytical component, in the future and make strategic management decisions, concludes with an evaluation,analysis and control.
其他摘要：Розроблено основу маркетингу науково-технічної продукції,з врахуванням специфічних особливостей цього інноваційного товару. Запропоновано методику інтеграції процесу комерціалізації науково-технічної продукції та маркетингової інноваційної діяльності. Раз
其他关键词：інновації;інноваційний маркетинг;науково-технічна продукція;комерціалізація та трансфер інновацій
