期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：2
语种：English
出版社：Ovidius University Press
摘要：Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between structures,systems,culture.This is way that theory is underlining the importance of implementing the international strategy creatively for each area and with confidence in people,products,business and market.Is obvious that to understand the strategy which changed over the years,together with the stakeholders,is mandatory.Nowdays,is not important only to focus on dividends. An organization relies on its structure to coordinate its activities and may help the organization in order to deliver a “unique mix of value”.Therefore,an international company needs an active international strategy in order to have a dominant position on a lot of aspects,with the aim of expanding beyond the current locations in an integrated and coherent international system.
