期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2014
卷号：14
期号：1
语种：English
出版社：Ovidius University Press
摘要：The aim of this paper refers to the potential connection between Business Intelligence (B.I.) solutions considered as an Intelligent Solution (I.S.) used in the modern marketing activities and Customer Relationship Management (CRM) solutions,„working together” on influencing the consumer behaviour. We study the effect on how the consumer behaviour is influenced by the new marketing 3.0 strategies by using B.I. solutions and compare the results with other similar studies carried out by other researchers. The authors will explain how a Business Intelligence solution becomes a method of innovation when used together with Customer Relationship Management solutions and explain how we can improve the economic environment based on the results we obtain.
