期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：Given that the limitations,the weaknesses of the economic activity in general have been enhanced by the financial crisis,the role of the insurance companies is undeniable. This because enable households and businesses to manage their risks effectively,ensuring the recovery and even reunification their patrimony. The competitiveness of the insurance sector depends in particular on the knowledge regarding the consumer’s behavior especially since the new realities brought about changes in his behavior. Therefore new strategies were imposed that would ensure a balance between the customer’s consumption needs and the profitability of the insurance companies. This is because the consumer has changed in recent years,he became more educated,consumerism behavior,adopted especially between 2006 and 2008,has been transformed into a cautious one,of individual and family protection.
