期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：Customer care management has developed,mainly in the last years. The present level was reached as a result of implementing new information technologies. One of the sectors subject to these changes is that of classifying customers. Classifying clients has a fundamental function in communication,campaign development,elaborating new products,awarding existent customers. Having a portfolio of information regarding the customer with socio-demographic data and a history of transactions about each client,companies and banks may develop a new design of transaction profiles. [6],[5].
