期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：The theory and empirical research have revealed that the consumer behavior is influenced not only by the consumer personalities and motivations [52],but also by the influences coming from the external environment of each person,regardless of its age. In the case of children’spurchasing behavior,the studies have shown that the child’s experience one can have in the purchasing process is part of consumer socialization [44].This way,his evolution as a consumer is connected to the influences coming from people in contact with,over time. Of the many external influences,reference groups,especially family (the main factor),followed closely by peers and then the media act as agents of children consumer socialization.
